Alexandra Eala set to follow in Emma Raducanu’s footsteps by landing mega sponsorship deals

Alexandra Eala may not have left Miami with a WTA 1000 trophy in her hands, but she certainly exited the court with something far more impactful — a surge in global recognition and a career-shifting breakthrough that has set the tennis world buzzing.

At just 19, the Filipino prodigy stormed into the semi-finals of the Miami Open, turning heads with every blistering forehand and ice-cold backhand she delivered. This electrifying run wasn’t just a personal milestone — it also launched her into the top 100 of the WTA Rankings, an elite club that marks the start of serious business in professional tennis.

Having clinched the 2022 Junior US Open crown, Eala has long been tagged as a future star, but this latest performance solidified her potential. It wasn’t just her upset over World No. 2 Iga Swiatek in the quarter-finals that had fans on their feet — she also took down 2025 Australian Open champion Madison Keys and former French Open winner Jelena Ostapenko, proving she’s not just here to play — she’s here to compete.

Despite her modest frame, Eala matched — and often outmaneuvered — some of the game’s power hitters, showcasing not just grit but game intelligence beyond her years. She’s now officially the highest-ranked female tennis player the Philippines has ever produced, and it begs the question: is this just the beginning?

From Mallorca With Love

Eala’s rise isn’t a fluke. Her growth has been carefully cultivated at the renowned Rafael Nadal Academy in Mallorca, a breeding ground for excellence. The influence of Toni Nadal, Rafa’s uncle and longtime coach, has clearly seeped into her game. Her ability to absorb pressure and deliver under the spotlight mirrors the resilience and mental steel associated with the Nadal name.

The Academy has become a conveyor belt for elite talent — Felix Auger-Aliassime trains there regularly, and Grand Slam champion Bianca Andreescu has also drawn from its resources. With Eala now bursting onto the scene, she might just become the face of the Academy’s next chapter, carrying Rafa’s legacy forward in a new form.

More Than Just a Game

Though still a work-in-progress, Eala’s mix of humility, hunger, and marketability has made her a hot commodity beyond the court. Sponsorships are already lining up. Sporting Nike gear on-court, her Miami success will likely boost that deal. Babolat — the same racquet brand that fueled Nadal’s rise — is surely eager to deepen their ties with Eala, the latest gem emerging from their roster.

Back home, she’s backed by Globe Telecom, and given the sheer pride the Philippines is taking in her rise, more local brands are expected to rally behind their homegrown hero. She’s following a blueprint seen in the careers of Kei Nishikori and Zheng Qinwen — athletes who not only won matches but captured the hearts (and marketing budgets) of their nations.

Much like how Raducanu’s Chinese heritage expanded her global appeal, Eala’s identity offers similar promise. With her country hungry for international sporting success, she represents not just talent, but national hope.

Rising Star, Reluctant Influencer

Despite the spotlight, Eala has handled her newfound fame with remarkable poise. She’s not chasing stardom — it’s chasing her. Her Instagram following has already swelled past 350,000, and she’s graced the covers of Tatler and Vogue Philippines. Yet, it’s not vanity but vision that drives her.

“I would love to think that I make a difference,” Eala shared candidly. “You know, that’s the only thing I can do to give back to my country is to help inspire, to inspire change and positive change, to inspire people to pick up a racquet, to watch more tennis, watch more women’s tennis.”

She added, “I think that tennis in the Philippines has so much potential, because even though it’s not as widespread as other sports, I feel that we have a lot of hidden talent, and if we can have the support to back it up and the exposure to back it up, then I think that Philippine tennis can be a big thing.”

Eyes on the Prize

From idolizing Maria Sharapova to dreaming of Grand Slam glory, Eala has always set her sights high. The vision remains crystal clear.

“My dreams have stayed the same, stayed constant,” she affirmed. “I have always been a big dreamer. Like I said previously, to win Grand Slams has always been one of the end goals. To become No 1 has always been one of the end goals.

“I think that this result came at the right time. I try – you know, being a successful junior doesn’t mean that you’re going to be a successful professional, so I made it a point to work hard every day and to trust that my time would come, and hopefully this is the time.”

Setting the Stage for the WTA

While Emma Raducanu’s US Open triumph lit up the tennis world in 2021, Eala’s deeper run in Miami this year may mark a turning point in how the women’s game finds and tells its next big stories. With both young stars capturing headlines once again — Raducanu in the quarters, Eala one round better — they’re injecting fresh energy into a WTA landscape that’s long competed with the ATP for global attention.

The narrative is shifting — and Alexandra Eala is right in the middle of it.